Data & Privacy

10x777 Privacy Policy – How We Protect Your Data

At 10x777, your personal data is handled with the same care we put into every other part of the platform. This policy explains exactly what we collect, why we collect it, and how we keep it safe — in plain English, not legal jargon.

Last updated: 1 June 2025  |  Applies to: Pakistan (en-PK)
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10x777

Six Privacy Principles Every 10x777 Member Should Know

Before you read the full policy, here is a plain-language summary of how we approach your personal data on 10x777.

We Collect Only What We Need

10x777 gathers personal data only to the extent genuinely required to operate the platform — identity for KYC, contact details for communication, payment info for transactions. We do not collect data speculatively or to sell it.

Industry-Standard Encryption

All data transmitted between your device and 10x777 servers is protected by 256-bit SSL/TLS encryption. Payment details are tokenised — we never store raw card numbers or mobile banking credentials in any recoverable form.

Your Data Is Never Sold

10x777 does not sell, rent or trade your personal data to third parties for advertising or marketing. The only parties who receive your data are those directly involved in operating the services you use — payment processors, identity verifiers and our licensed gaming providers.

You Control Your Marketing Preferences

Promotional communications from 10x777 are opt-in, not opt-out. You can update your contact preferences at any time from the My Account section. Unsubscribing from marketing emails takes one click and takes effect immediately.

You Have Rights Over Your Data

You can request a copy of the personal data we hold about you, ask us to correct inaccuracies, request deletion subject to legal obligations, and object to certain types of processing. We respond to all data rights requests within 30 days.

Clear Retention Periods

We keep your data only as long as it is needed — for the duration of your membership and for the legally required retention period after closure. Financial transaction records are retained for seven years as required by standard financial compliance obligations.

What Data 10x777 Holds and Why

Data CategoryExamplesPrimary Purpose
IdentityFull name, date of birth, CNIC / passport numberAge & KYC verification
ContactMobile number, email addressAccount access, support, notifications
FinancialPayment method type, transaction amounts, wallet historyDeposits, withdrawals, fraud prevention
TechnicalIP address, device type, browser, OSSecurity, fraud detection, platform optimisation
BehaviouralLogin times, game history, bet history, session lengthResponsible gaming monitoring, personalisation
CommunicationsSupport chat logs, email correspondenceIssue resolution, quality assurance
PreferencesMarketing opt-in status, language, notification settingsPersonalised communication
Section 1

Who We Are

This Privacy Policy is issued by 10x777, the operator of the online gaming and sports betting platform accessible at https://10x777.bet (referred to throughout this document as "10x777", "we", "us" or "our"). 10x777 is the data controller for all personal data collected through the platform, meaning we determine the purposes and means by which your personal data is processed.

10x777 operates under an international gaming licence and serves members across Pakistan. Our platform is designed specifically for the Pakistani market, and all personal data handling practices described in this policy are implemented with the interests and expectations of Pakistani members in mind.

If you have any questions about this Privacy Policy or about how 10x777 handles your personal data, you can reach our data team at support@10x777.bet. We aim to respond to all privacy-related queries within five working days.

Section 2

Personal Data We Collect

2.1 Data You Provide Directly

When you register on 10x777, you provide us with information including your full name, date of birth, Pakistani CNIC or passport number, mobile number and email address. When you make a deposit or withdrawal, you provide details of your payment method — the type of account (Easypaisa, JazzCash, NayaPay, SadaPay, bank account or card), the associated mobile number or account reference, and the transaction amount.

During KYC verification, you may be asked to upload copies of your identity documents. These are processed securely and used only for the purpose of verifying your identity as required by anti-money-laundering and responsible gaming obligations.

2.2 Data Collected Automatically

When you use the 10x777 platform, we automatically collect certain technical and behavioural data. This includes your IP address, device type and operating system, browser type and version, the pages and sections you visit, the time and duration of your sessions, and details of all bets placed and games played. This data is collected for the purposes described in Section 4 and is not shared with third parties for their own marketing purposes.

2.3 Data From Third Parties

In some cases, 10x777 may receive data about you from third parties — for example, from payment processors confirming the status of a transaction, from identity verification providers confirming the validity of your documents, or from fraud prevention databases. This third-party data is used only for the specific purpose for which it was shared.

Section 3

How We Collect Your Data

10x777 collects personal data through the following channels:

  • Registration form — personal and contact information entered when you create your account.
  • Deposit and withdrawal forms — payment details entered when you transact on the platform.
  • KYC submission — identity documents uploaded during verification.
  • Platform usage — technical and behavioural data collected automatically as you use the platform, via cookies and server logs.
  • Customer support interactions — data shared in live chat, email or WhatsApp communications with our support team.
  • Third-party integrations — data received from payment processors, identity verification services and fraud prevention partners.

10x777 will never ask you to share your password, full card number or PIN through any communication channel. If you receive a request of this kind claiming to be from 10x777, treat it as fraudulent and contact us immediately through the verified support channels listed in Section 14.

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Section 4

How 10x777 Uses Your Data

We use the personal data we hold about you for the following purposes. Each purpose is tied to a specific legal basis described in Section 5.

  • Account management — creating and maintaining your 10x777 account, processing logins, managing your wallet and ensuring your account settings are applied correctly.
  • Transaction processing — processing deposits, withdrawals and bet settlements accurately and in a timely manner.
  • Identity verification — confirming your age and identity as required by our licensing obligations and responsible gaming commitments.
  • Fraud prevention and security — detecting and preventing fraud, money laundering, duplicate account creation, bonus abuse and other prohibited conduct. This includes automated monitoring of account and transaction activity.
  • Customer support — responding to your queries, resolving disputes and providing assistance when you need it.
  • Responsible gaming — monitoring your gaming activity to identify patterns that may indicate problem gaming behaviour and, where appropriate, reaching out proactively or applying agreed limits.
  • Platform improvement — analysing usage patterns to improve the platform, fix technical issues and develop new features that meet the needs of Pakistani members.
  • Marketing communications — sending you information about promotions, new features and events on 10x777, but only where you have opted in to receive such communications.
  • Legal compliance — retaining records and fulfilling reporting obligations as required under applicable laws and our licensing conditions.
Section 5

Legal Basis for Processing

10x777 processes your personal data on one or more of the following legal bases:

  • Contract performance — processing necessary to deliver the services you have requested when you register on 10x777, including account management, transaction processing and customer support.
  • Legal obligation — processing required to comply with anti-money-laundering regulations, age verification requirements, financial record-keeping obligations and other legal duties applicable to a licensed gaming operator.
  • Legitimate interests — processing for fraud prevention, platform security, responsible gaming monitoring and internal analysis, where these interests do not override your privacy rights.
  • Consent — processing for marketing communications, where you have explicitly opted in to receive them. You may withdraw this consent at any time without affecting the lawfulness of prior processing.
Section 6

Sharing Your Data With Third Parties

10x777 shares personal data with third parties only where necessary to deliver the services you use and to meet our legal obligations. We do not sell your data. We do not share your data with advertising networks for the purpose of targeting you with third-party advertisements. The categories of third parties who may receive your data are:

  • Payment processors — Easypaisa, JazzCash, NayaPay, SadaPay, banks and card networks, solely for the purpose of processing your transactions.
  • Identity verification providers — third-party KYC and document verification services used to confirm your identity and age.
  • Fraud prevention services — providers of fraud detection databases and monitoring tools who process transaction and behavioural signals to identify suspicious activity.
  • Gaming software providers — the licensed game studios and sportsbook data providers whose content appears on 10x777, to the extent necessary for bet settlement and game operation.
  • IT infrastructure providers — cloud hosting, CDN and database providers that store and process platform data on our behalf under strict data processing agreements.
  • Regulatory and law enforcement authorities — where required by applicable law or court order, or where we have a good-faith belief that disclosure is necessary to protect the rights, property or safety of 10x777, its members or the public.

All third parties who receive personal data from 10x777 are bound by contractual obligations to process that data only for the specified purpose, to maintain appropriate security standards, and not to share or use the data for any other purpose.

10x777 does not transfer personal data outside the jurisdictions covered by its licensing framework except where such transfer is protected by appropriate safeguards and is necessary for service delivery. If a transfer to a third country is required, we ensure equivalent data protection standards are applied contractually.

Section 7

Cookies and Tracking Technologies

10x777 uses cookies and similar technologies on the platform. These are small data files stored on your device that help us operate the platform correctly, understand how it is used, and (where you have consented) personalise your experience.

Types of Cookies We Use

  • Essential cookies — required for the platform to function. These include session cookies that keep you logged in during a visit and security cookies that protect against cross-site request forgery. These cannot be disabled without breaking core platform functionality.
  • Analytical cookies — used to understand how members interact with the platform, which sections are most visited, where errors occur and how navigation flows can be improved. This data is aggregated and anonymised where possible.
  • Preference cookies — store your language, notification and display preferences so you do not have to re-enter them on each visit.
  • Referral tracking cookies — used to attribute registrations to the correct referring member in the Refer a Friend programme, and to track the source channel of new registrations for internal analysis.

You can manage your cookie preferences through your browser settings. Blocking essential cookies will affect platform functionality. Blocking analytical or preference cookies will not prevent you from using the platform but may affect personalisation features.

Section 8

How We Keep Your Data Secure

Data security is one of the most important operational commitments at 10x777. The following measures are in place to protect your personal data:

  • 256-bit SSL/TLS encryption on all data in transit between your device and our servers.
  • Tokenisation of payment data — payment method details are converted to tokens that cannot be used outside the 10x777 system. Raw card numbers and mobile wallet credentials are never stored.
  • Access controls — personal data is accessible only to staff members who require it to perform their job functions. All data access is logged and reviewed.
  • Multi-factor authentication required for all administrative access to systems holding member data.
  • Encrypted data storage — personal data at rest is encrypted using industry-standard algorithms.
  • Regular security audits — 10x777 conducts periodic penetration testing and security reviews of all systems handling personal data.
  • Incident response procedures — in the event of a suspected data breach, we have formal procedures to investigate, contain and notify affected members and relevant authorities within required timeframes.

While 10x777 takes all reasonable steps to protect your data, no internet-based system can guarantee absolute security. You also have a responsibility to protect your own account — use a strong unique password, enable two-factor authentication in your account settings, and never share your login credentials with anyone.

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Section 9

Data Retention

10x777 retains personal data only for as long as it is necessary for the purpose for which it was collected, or as required by law. The following retention periods apply:

  • Account data — retained for the duration of your membership. After account closure (whether voluntary or by 10x777), core account data is retained for five years to meet regulatory requirements and to handle any post-closure disputes or legal claims.
  • Financial transaction records — retained for seven years from the date of the transaction, in line with standard financial record-keeping obligations.
  • KYC documentation — retained for five years after the end of the business relationship, as required by anti-money-laundering regulations.
  • Customer support logs — retained for three years from the date of the interaction, for dispute resolution and quality improvement purposes.
  • Marketing preferences and consent records — retained for the duration of membership and for three years after account closure as evidence of consent.
  • Technical logs (IP, device, session data) — retained for 13 months on a rolling basis for fraud prevention and security purposes.

When retention periods expire, data is securely deleted or anonymised so that it can no longer be associated with any individual. Anonymised, aggregated data may be retained indefinitely for statistical analysis and platform improvement.

Section 10

Your Data Rights

As a 10x777 member, you have the following rights regarding your personal data. To exercise any of these rights, contact us at support@10x777.bet with the subject line "Data Rights Request". We respond within 30 calendar days.

Right to Access

You can request a copy of all personal data 10x777 holds about you. We will provide this in a structured, readable format.

Right to Rectification

If any of your personal data is inaccurate or incomplete, you have the right to have it corrected. For basic details like email and phone number, you can update these directly in your account settings.

Right to Erasure

You can request deletion of your personal data. This right is subject to any legal obligations that require us to retain certain data — for example, financial records that must be kept for seven years.

Right to Restriction

You can ask us to restrict the processing of your data in certain circumstances — for example, while a dispute about data accuracy is being resolved.

Right to Portability

You can request a copy of data you have provided to 10x777 in a machine-readable format, which can then be provided to another service provider.

Right to Object

You can object to processing based on legitimate interests, including direct marketing. Objections to marketing are processed immediately; other objections are assessed on a case-by-case basis.

Section 11

Children and Minors

10x777 is strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. Age is verified during the registration process and, where any doubt exists, through KYC documentation review.

If 10x777 discovers that a registered member is under 18, their account will be closed immediately, any winnings will be forfeited, and any deposited funds will be returned to the original payment method after ownership verification. The matter will also be referred to relevant authorities where required by law.

If you are a parent or guardian and believe your child has registered on 10x777, contact us immediately at support@10x777.bet. We treat reports of underage access as high-priority and respond within 24 hours.

10x777 does not use the personal data of underage individuals for any purpose. Upon discovery and account closure, all such data is flagged and handled in accordance with our legal obligations, which in some cases require us to retain it as evidence rather than delete it immediately.

Section 12

Responsible Gaming and Data

Some of the most important ways 10x777 uses your personal data relate directly to responsible gaming. We monitor gaming activity — including deposit frequency and amounts, session lengths, bet sizes relative to balance, and patterns of chasing losses — to identify members who may be at risk of problem gaming. This monitoring is carried out using automated systems as well as periodic human review.

Where our systems identify behaviour consistent with problem gaming, 10x777 may contact you proactively to check in, provide information about responsible gaming tools, or in serious cases temporarily restrict certain account features while we speak with you. We consider this use of your data to be both a legal obligation under our licence and a core ethical commitment.

Data used for responsible gaming monitoring is not shared with third parties except where required by our gaming licence — for example, with self-exclusion databases that prevent self-excluded members from registering on affiliated platforms. If you have self-excluded from 10x777, your details may be shared with interlinked self-exclusion schemes as required to give your exclusion full effect.

For more information about responsible gaming tools available on 10x777, visit /responsible-gaming.

Section 13

Updates to This Privacy Policy

10x777 reviews this Privacy Policy periodically and updates it when our data practices change, when we introduce new services that involve new types of data processing, or when applicable laws or regulatory requirements change. Material changes — those that meaningfully affect how we handle your data or your rights regarding it — will be communicated to you via email to your registered address at least 14 days before taking effect, and through a platform notification displayed upon login.

The "Last Updated" date at the top of this page is revised each time a new version is published. Continued use of 10x777 following the effective date of any changes constitutes acceptance of the updated policy. If you do not accept the updated terms, you should stop using the platform and may close your account.

Previous versions of this policy are available on request by contacting support.

Section 14

Contact Us About Privacy

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, want to update your marketing preferences, or need to report a potential data security incident, please reach out to us through one of the following verified 10x777 channels:

  • Email: support@10x777.bet — use subject line "Privacy Policy Query" or "Data Rights Request"
  • Live chat: available in your 10x777 account, staffed around the clock with average first response under 90 seconds
  • WhatsApp / Telegram: through the official support contacts listed in your account's Help section

We aim to acknowledge all privacy-related requests within two working days and to provide a full response within 30 calendar days. For urgent security matters — such as suspected unauthorised access to your account — use live chat for the fastest response.

If you are not satisfied with our response to a data rights request, you have the right to escalate your concern to the data protection authority in the jurisdiction where 10x777 holds its operating licence.

10x777 will never ask you to pay a fee to exercise your data rights. If you receive a communication claiming to be from 10x777 and asking for payment in connection with a data request, treat it as fraudulent and report it to us immediately through the verified channels above.

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Your Data Is Safe at 10x777 — Ready to Play?

Now that you know exactly how 10x777 handles your personal data, registration takes under two minutes. Instant PKR payouts, fair odds and genuine support — all protected by industry-standard security.

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